Outdoor Recreation

DKY Outdoor

It turns out the age-old refrain of parents everywhere — “Go outside and play!” — yields a host of other benefits: The very act of being outdoors relaxes, renews and recharges us.

At DKY, we are proud of our decades-long relationship with one of America’s foremost outdoor brands, Winnebago Industries. Our team also brings extensive experience with other leading outdoor brands, including American Honda, Matthews Archery, Cummins Onan and The Toro Company.

“This meeting not only presented a strong image on behalf of the Winnebago Outdoors business, but portrayed a positive halo on the entire Winnebago Industries enterprise.”

Mike H., Winnebago Industries

Today’s outdoor brands must ring true on three levels to thrive: the dealer/distributor channel, on the retail floor, and online.

DKY serves our client teams as a trusted, experienced partner at all three levels. Our shared goal is to deliver a customer experience that inspires and takes your brand to new heights.

DKY services for the outdoor recreation category include:

Brand strategy – research, planning, positioning
Brand expression – naming, logo/identity, design systems
Brand content – copy, photography, video and social storytelling
Digital customer experience – websites, email, digital marketing, lead nurturing
Influencer marketing – building authentic communities to grow awareness
Event marketing – concepting, planning, design
Channel support – programs and tools to build preference at retail